{"id":1240,"date":"2025-12-31T08:04:47","date_gmt":"2025-12-31T08:04:47","guid":{"rendered":"https:\/\/pishroelectronic.com\/?page_id=1240"},"modified":"2026-01-04T11:04:37","modified_gmt":"2026-01-04T11:04:37","slug":"how-we-are","status":"publish","type":"page","link":"https:\/\/pishroelectronic.com\/index.php\/how-we-are\/","title":{"rendered":"HOW WE ARE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1240\" class=\"elementor elementor-1240\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89b7553 e-con-full e-flex e-con e-parent\" data-id=\"89b7553\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2eb7e elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"5a2eb7e\" data-element_type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/pishroelectronic.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Simple-Dot-remix-5.json&quot;,&quot;id&quot;:1414,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;caption_source&quot;:&quot;custom&quot;,&quot;renderer&quot;:&quot;canvas&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]}}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be6e08 e-flex e-con-boxed e-con e-parent\" data-id=\"0be6e08\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01c6595 elementor-widget elementor-widget-heading\" data-id=\"01c6595\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PISHRO STORY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da0d5f9 e-flex e-con-boxed e-con e-parent\" data-id=\"da0d5f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47b3df4 elementor-widget elementor-widget-text-editor\" data-id=\"47b3df4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For years, the automotive parts market has been plagued by a recurring issue: counterfeit products poor quality, and packaging designed more to mislead customers than to assure them. Drivers and mechanics repeatedly paid heavy costs, yet the same question always lingered: Is this part genuine? Amid this climate of doubt, three specialists each from different backgrounds but sharing a common vision came together. One had decades of experience in parts quality and engineering, another had deep knowledge of markets and distribution networks, and the third was a professional in supply chain and logistics. Through their conversations, they reached the same conclusion: the market doesn\u2019t just need another brand it needs a company that guarantees trust. This belief marked the birth of Raiden, founded in Dubai, the heart of regional trade and a gateway linking Asia the Middle East, and Europe. Raiden began with a simple yet powerful mission: to deliver genuine parts with real assurance. But Raiden quickly grew to be more than just a name. From the start, its philosophy extended beyond being a brand. Raiden positioned itself as a house of brands creating a family of specialized sub brands each with a clear identity and a dedicated field:<\/p><p><strong>Ketsumi<\/strong>: Japanese brand in electrical and electronic parts.<br \/><strong>Sominek:<\/strong>\u00a0Korean brand in suspension, braking, and powertrain systems.<br \/><strong>Verger:<\/strong>\u00a0German brand in suspension and powertrain solutions.<br \/><strong>Wanfo:<\/strong>\u00a0Chinese brand in body and exterior components.<br \/><strong>Raizhen:<\/strong>\u00a0Iranian brand dedicated to a full range of parts for domestic vehicle.<br \/><strong>Vikram:<\/strong>\u00a0Indian brand specialized in valve manufacturing; Raiden is the exclusive representative of this brand in the region.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75e3b79 e-flex e-con-boxed e-con e-parent\" data-id=\"75e3b79\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a5155 elementor-widget elementor-widget-heading\" data-id=\"63a5155\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mission<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7960546 e-flex e-con-boxed e-con e-parent\" data-id=\"7960546\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543489b elementor-widget elementor-widget-text-editor\" data-id=\"543489b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">mission is to design, produce, and supply genuine and guaranteed parts by relying on a global network of reputable suppliers and its own dedicated production capacities, Raiden monitors and regulates authenticity and quality at every stage from the selection of raw materials and the production process in factories to the final inspection and delivery to the customer.<br \/>In Raiden, trading seeks the best sources, quality control preserves authenticity, sales are the bridge of trust with the customer, and management directs the path to the future, Our goal is clear: to create peace of mind for customers and drivers by providing parts that define power and trust together.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04d5d42 e-flex e-con-boxed e-con e-parent\" data-id=\"04d5d42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc30fe elementor-widget elementor-widget-heading\" data-id=\"bbc30fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vision\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c18d4f e-flex e-con-boxed e-con e-parent\" data-id=\"6c18d4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a997f elementor-widget elementor-widget-text-editor\" data-id=\"79a997f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">vision is to become one of the most reputable references for genuine parts in regional and global markets. The company, through the development of production lines and advanced factories in key locations the expansion of its distribution network and specialized brands, and adherence to the highest international standards, will sustainably gain consumer trust, supplier respect, and partner loyalty. At the same time Raiden seeks to meet today\u2019s market needs while setting new standards for quality authenticity, and transparency<br \/>in the automotive parts industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0213e2d e-flex e-con-boxed e-con e-parent\" data-id=\"0213e2d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34d3119 elementor-widget elementor-widget-image\" data-id=\"34d3119\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1866\" height=\"672\" src=\"https:\/\/pishroelectronic.com\/wp-content\/uploads\/2025\/12\/infographic-of-brands-pishro.svg\" class=\"attachment-medium size-medium wp-image-1274\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85a87f9 e-flex e-con-boxed e-con e-parent\" data-id=\"85a87f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0e256 elementor-widget elementor-widget-heading\" data-id=\"fa0e256\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Values<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ae560 e-con-full e-flex e-con e-parent\" data-id=\"13ae560\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ddc3cc4 e-con-full e-flex e-con e-child\" data-id=\"ddc3cc4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80742bc elementor-widget elementor-widget-heading\" data-id=\"80742bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authenticity and Trust\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db4df33 elementor-widget elementor-widget-text-editor\" data-id=\"db4df33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every part with the Raiden name is a mark of guaranteed authenticity and reliability.<br \/>We are the trusted companion of drivers and mechanics on every journey.in the automotive parts industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b32b483 elementor-widget elementor-widget-heading\" data-id=\"b32b483\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quality \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82a5ba elementor-widget elementor-widget-text-editor\" data-id=\"a82a5ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every part with the Raiden name is a mark of guaranteed authenticity and reliability.<br \/>We are the trusted companion of drivers and mechanics on every journey.in the automotive parts industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed23ae elementor-widget elementor-widget-heading\" data-id=\"8ed23ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrity and Transparency\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ac966 elementor-widget elementor-widget-text-editor\" data-id=\"d6ac966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every part with the Raiden name is a mark of guaranteed authenticity and reliability.<br \/>We are the trusted companion of drivers and mechanics on every journey.in the automotive parts industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d023bb9 elementor-widget elementor-widget-heading\" data-id=\"d023bb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Support and Service\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5b378 elementor-widget elementor-widget-text-editor\" data-id=\"bd5b378\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every part with the Raiden name is a mark of guaranteed authenticity and reliability.<br \/>We are the trusted companion of drivers and mechanics on every journey.in the automotive parts industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232deae elementor-widget elementor-widget-heading\" data-id=\"232deae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accessibility\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9676a45 elementor-widget elementor-widget-text-editor\" data-id=\"9676a45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every part with the Raiden name is a mark of guaranteed authenticity and reliability.<br \/>We are the trusted companion of drivers and mechanics on every journey.in the automotive parts industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f597238 elementor-widget elementor-widget-heading\" data-id=\"f597238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global Reach\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c141 elementor-widget elementor-widget-text-editor\" data-id=\"3d9c141\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">Every part with the Raiden name is a mark of guaranteed authenticity and reliability.<br \/>We are the trusted companion of drivers and mechanics on every journey.in the automotive parts industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88cd0a8 e-con-full e-flex e-con e-child\" data-id=\"88cd0a8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f865c87 e-transform elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f865c87\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"1050\" src=\"https:\/\/pishroelectronic.com\/wp-content\/uploads\/2025\/12\/pishro-LOGO-GRAY-WEB.svg\" class=\"attachment-medium size-medium wp-image-1273\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ce883f e-con-full e-flex e-con e-parent\" data-id=\"1ce883f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb68c6 elementor-widget elementor-widget-text-editor\" data-id=\"8eb68c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d76e000 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d76e000\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>pishro is a global automotive group built on quality, innovation, and reliability. It unites a network of specialized brands across various automotive sectors, creating an integrated system of manufacturing, supply, and distribution that meets the demands of diverse and evolving markets.<\/p><\/div><div class=\"elementor-element elementor-element-76fd930 elementor-widget elementor-widget-spacer\" data-id=\"76fd930\" data-element_type=\"widget\" data-widget_type=\"spacer.default\"><div class=\"elementor-spacer\">\u00a0<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PISHRO STORY For years, the automotive parts market has been plagued by a recurring issue: counterfeit products poor quality, and packaging designed more to mislead customers than to assure them. Drivers and mechanics repeatedly paid heavy costs, yet the same question always lingered: Is this part genuine? Amid this climate of doubt, three specialists each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1240","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/pages\/1240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/comments?post=1240"}],"version-history":[{"count":151,"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/pages\/1240\/revisions"}],"predecessor-version":[{"id":1571,"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/pages\/1240\/revisions\/1571"}],"wp:attachment":[{"href":"https:\/\/pishroelectronic.com\/index.php\/wp-json\/wp\/v2\/media?parent=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}