HOW WE ARE

PISHRO STORY

For years, the automotive parts market has been plagued by a recurring issue: counterfeit products poor quality, and packaging designed more to mislead customers than to assure them. Drivers and mechanics repeatedly paid heavy costs, yet the same question always lingered: Is this part genuine? Amid this climate of doubt, three specialists each from different backgrounds but sharing a common vision came together. One had decades of experience in parts quality and engineering, another had deep knowledge of markets and distribution networks, and the third was a professional in supply chain and logistics. Through their conversations, they reached the same conclusion: the market doesn’t just need another brand it needs a company that guarantees trust. This belief marked the birth of Raiden, founded in Dubai, the heart of regional trade and a gateway linking Asia the Middle East, and Europe. Raiden began with a simple yet powerful mission: to deliver genuine parts with real assurance. But Raiden quickly grew to be more than just a name. From the start, its philosophy extended beyond being a brand. Raiden positioned itself as a house of brands creating a family of specialized sub brands each with a clear identity and a dedicated field:

Ketsumi: Japanese brand in electrical and electronic parts.
Sominek: Korean brand in suspension, braking, and powertrain systems.
Verger: German brand in suspension and powertrain solutions.
Wanfo: Chinese brand in body and exterior components.
Raizhen: Iranian brand dedicated to a full range of parts for domestic vehicle.
Vikram: Indian brand specialized in valve manufacturing; Raiden is the exclusive representative of this brand in the region.

Mission

mission is to design, produce, and supply genuine and guaranteed parts by relying on a global network of reputable suppliers and its own dedicated production capacities, Raiden monitors and regulates authenticity and quality at every stage from the selection of raw materials and the production process in factories to the final inspection and delivery to the customer.
In Raiden, trading seeks the best sources, quality control preserves authenticity, sales are the bridge of trust with the customer, and management directs the path to the future, Our goal is clear: to create peace of mind for customers and drivers by providing parts that define power and trust together.

Vision

vision is to become one of the most reputable references for genuine parts in regional and global markets. The company, through the development of production lines and advanced factories in key locations the expansion of its distribution network and specialized brands, and adherence to the highest international standards, will sustainably gain consumer trust, supplier respect, and partner loyalty. At the same time Raiden seeks to meet today’s market needs while setting new standards for quality authenticity, and transparency
in the automotive parts industry.